I-MAXperience

People cravings for some things get intensely higher by the dozens every year or even every day. When T.V. in blck and white format was introduced, they desire for a colored T.V. The wanting increases to acquiring a cable-ready T.V. to falt screen adn to the wide flat screen for their home theatre experience.

The same goes with movie houses. They needed to adopt new innovations for their products or services to complement the needs of their customers. Moviegoers want a close-to-real sound experience. So the advent of digital sound system with clear sorround music technology, which are installed in every modern movie theatre.

From Dolby Digital Sound, movie addicts wanted a real-life movie experience. Thus, the introduction of a large-format movie presentation or the so-called IMAX Theatre. Its screen is 10x bigger and wider than the screen of regular movie houses. It has a dolby digital sound system.

People around the globe hunger after the IMAX experience. Well-off Filipino families splurge a considerable sumto watch at the theatre abroad.

Now that SM Mall of Asia has an IMAX theatre, we don't need to save a lot of money to have a share of the experience. And I don't plan to miss it, much more that I'm in Manila from August to September.

On the 21st of August, I watched the movie "Ant Bully". It was a superb movie experience. I could imagine myself as the director or the cameraman. As if, I was present at the set. It's like you're with the actors or actresses in the movie. Korina Sanchez was right when she said that she could actually kiss Mr. Superman.

I should have watched "Superman Returns" then but I hve watched it already during its opening in Cebu City. Anyway, the movie was also great.

If you're gonna watch there with your friends or family, be sure to get a ticket in advance for tickets sell like hot pandesal. I was able to get my ticket then because peole came in two's or groups. I actually got the last ticket for that screening.

The downside of it, if I should say, is you have to be there before the screening time. Fifteen (15) minutes to be exact. Reasonis you can't repeat the movie. Unlike in regular cinemas that you can wear your heart out fromthe day's first screening to the the last full show.

I am planning to watch "T-REX" this September. Hope you'll have to experience it yourselves. It's exhilaratingly awesome!